I knew we wanted to use natural ingredients, but I also wanted expert advice in selecting the right ones. So we worked with Vets at Washington State University to find the best botanical ingredients that were both safe and effective for pets.
The Vet experts helped us select ingredients for our first shampoos, but this also started a larger conversation about the benefits of Wellness and preventative health maintenance. We talked about how pet parents could guard against some of the most common ailments of the skin, teeth, and ears if they had the right products.